Over 4 million animals are euthanized each year
simply because too few people adopt from shelters
or rescue groups.
As a values-based industry leader, we are compelled to help find these
deserving animals loving forever homes. That’s why we’re working with
The Humane Society of the United States, the world’s most respected animal
welfare organization, in spearheading a national public awareness program called
rescue. raise. love. adopt.™
The campaign’s purpose is to build awareness and educate consumers
about the unacceptable number of animals in shelters due to puppy mills,
owners neglecting to spay or neuter their pet, or people making uninformed
decisions when getting a pet.
We want to share the benefits of advocating for and choosing adoption when
a person decides to bring a pet into their life. We also want to provide PDOG
Retailers who are strong adoption dvocates, shelters and rescue groups
from across the country free support, recognition and rewards for doing the
same at the local level.
It’s a comprehensive effort that benefits everyone: shelters and rescue groups,
people who adopt and, most importantly, the pets.
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