Press Release

The Life is good Company and Planet Dog Announce Partnership

New collection of dog supplies will spread the power of optimism and help kids in need

FOR IMMEDIATE RELEASE
Kristen Smith (207)761.1515 ext. 101
pdmedia@planetdog.com

Steven David
617-266-4160 etx. 256

October 16, 2013 (Boston, MA and Westbrook, ME) – Life is good®, the lifestyle brand committed to spreading the power of optimism and helping kids in need by donating 10 percent of its net profits to The Life is good Kids Foundation, announced a partnership today with Planet Dog, the socially responsible pet industry leader. Both companies are excited to be able to offer consumers a full line of dog supplies that includes Life is good’s optimistic and upbeat messages, while drawing on Planet Dog’s product design expertise. Life is good, with the help of Planet Dog, will now be able to expand their current dog accessories to offer consumers and their best friends even more.

The new products will be available for purchase beginning in the summer of 2014 at locations in the U.S., Canada and the Caribbean where Life is good and Planet Dog merchandise is sold. In addition to the collaboration, Planet Dog will make ongoing contributions to The Life is good Kids Foundation through volunteerism and donations.

"There has always been a great connection between dog lovers and Life is good,” said Bert Jacobs, chief executive optimist for Life is good. “By teaming up with Planet Dog, we can bring our customers' favorite Life is good messages and graphics to the best-made dog products in the industry," adds Jacobs.

“We are thrilled to partner with another like-minded New England company to offer dog lovers and their canine companions unique, high quality, socially responsible pet products,” says Stephanie Volo, Planet Dog’s Co-CEO. “Planet Dog and Life is good have both built our brands on giving back, and we are both dedicated to making extraordinary and fun products that enable us to celebrate life while contributing to great causes,” adds Volo.

This is the third partnership in Life is good’s Best-In-Class (BIC) business unit, which is designed to extend the Life is good brand through partners who are the leaders in their existing categories. Life is good announced its first two partnerships, a line of greeting cards and stationery with Hallmark and a line of gourmet coffee with The J.M. Smucker Company, earlier this year.

About The Life is good Company

The Life is good Company spreads the power of optimism and donates 10 percent of its net profits to help kids in need. The company with a Positive Purpose has raised over $11 million for kids in need to date, principally through Life is good products, the annual Life is good Festival, and community fundraising efforts. Please visit Lifeisgood.com for more details and spread optimism with #PositivePurpose. Life is good® is a registered trademark of The Life is good Company.

About The Life is good Kids Foundation

The Life is good Kids Foundation is an accredited 501(c)(3) nonprofit organization established by Life is good to raise money to help kids in need. The Life is good Kids Foundation directly funds the Life is good Playmakers program, which provides training and support to childcare professionals who use these tools to ensure that children grow up feeling safe, loved and joyful. Life is good donates 10 percent of its net profits to help kids in need through The Life is good Kids Foundation. For more information, visit Lifeisgood.com.

About Planet Dog

Since incorporating in 1997, Planet Dog has been known as the pet industry’s leading socially responsible, values-based design house, bringing people and dogs together for fun and mutual support. Planet Dog is recognized throughout the pet industry as a leader in award-winning design, innovation, and quality. Planet Dog is proud to donate 2% of every Planet Dog purchase to the Planet Dog Foundation. To see the entire Planet Dog product line, please visit www.planetdog.com.

About The Planet Dog Foundation

The Planet Dog Foundation (PDF) is the 501(c)(3) non-profit arm of Planet Dog whose mission is to promote, support and celebrate programs in which dogs serve and support their best friends. Since January, 2006, PDF has given away more than $1 million dollars in cash grants and in-kind donations to non-profit organizations across the country that train, place and support dogs working to help people in need. PDF funds service dogs, therapy dogs, police, fire and military dogs, K-9 Search and Rescue programs, and other “working” dogs that are enhancing and saving human lives. For more information, please visit www.planetdogfoundation.org.

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