Press Release

PLANET DOG’S ORBEE-TUFF® SNOOP® FETCHES GOLD

Engaging, Rewarding and Unique Puzzle Toy for Dogs Receives First Place Award for Best New Product Innovation at Total Pet Expo

FOR IMMEDIATE RELEASE
Kristen Smith (207)761.1515 ext. 101
pdmedia@planetdog.com

Westbrook, ME (September 25, 2013) – Retailers and other pet industry members who attended the Total Pet Expo last weekend were barking about Orbee-Tuff Snoop, Planet Dog’s latest tail-wagging creation. In fact they barked so loud that the new toy was awarded the coveted GOLD award for Best New Product Innovation at the show. The Award was judged by a panel of four independent pet industry experts that included retailers and leaders in pet rescue and the pet business world.

“Dogs absolutely love this new toy and the fact that it received first place among all of the new products launched at the show is an extremely proud moment for Planet Dog.” says Kristen Smith, Planet Dog’s Brand Ambassador. “We are especially proud to win at the Total Pet Expo, where we also celebrated reaching another major milestone - giving away more than $1 million in cash grants and in-kind donations. This recognition will help create broader distribution for our products and therefore enable our company to raise more funds for the Planet Dog Foundation (PDF),” adds Smith who also serves as the Executive Director of PDF.

Planet Dog is proud to donate 2% of every purchase to the Planet Dog Foundation (PDF) to support canine service programs nationwide. Since January 2006, PDF has given away more than $1 million dollars in cash grants and in-kind product donations to help more dogs help more people in need. In addition, PDF receives 100% of the profits from its best-selling Orbee-Tuff® Glow for Good Ball.

Orbee-Tuff Snoop is the newest member of Planet Dog’s growing family of brain stimulating and interactive puzzle toys for dogs and the brother to Orbee-Tuff Mazee, a popular toy the socially responsible pet industry leader designed to activate dog’s minds and energize their play. Both are guaranteed to stimulate, spark and excite.

Orbee-Tuff Snoop challenges and triggers the brain in fun and stimulating ways. It is a unique, translucent and squishy toy with a deep crevice that conceals the treasure. When filled with treats, dogs pounce, nudge, nose, and nibble to release the hidden reward. For extra credit Planet Dog suggests inserting any 2.5” Orbee-Tuff ball (also stuffed with treats) for a double puzzle such as the Glow for Good Ball. Snoop is 5” and available in two colors – orange and blue.

“Brain-stimulating, interactive toys have become an essential part of a dog’s daily play routine that contributes to their overall health and wellness,” says Smith. “In addition to our Orbee-Tuff chew and fetch toys with Treat-Spots®, we have created a brother-sister family of toys that represent a “clear” alternative and fresh take on the stimulating puzzle craze,” adds Smith.

Orbee-Tuff® Mazee, Snoop’s big sister, features a maze for treats inside of an Orbee-Tuff ball. The translucent and pliable Orbee-Tuff outer shell combined with the harder inner maze activates several of the dog’s senses since they can hear, see and smell the treats while they solve the puzzle. Mazee is available in two colors – pink and green.

Although Orbee-Tuff Mazee and Snoop are made from Planet Dog’s award-winning Orbee-Tuff, they are intended for puzzle play, not chewing and should not be left with dogs unattended. Like all of Planet Dog’s Orbee-Tuff toys, they are made in the USA, non-toxic, recyclable, easy to clean and 100% guaranteed.

Planet Dog eats, a line of premium and healthy dog treats, are made by local baking partner, Polka Dog Bakery in Boston, MA. They are perfect for stuffing in Snoop, Mazee and any Orbee-Tuff toy with a Treat-Spot. The 100% natural dog treats aid in tartar control and offer super nutrients in every bite. They are available in 2 flavors – Chicken & Pumpkin Pot Pie and PB & J with wild Maine Blueberries. They are wheat, corn, wheat-gluten and soy free.

Retailers can place orders at http://www.planetdogretailer.com or by calling Planet Dog toll-free at 800-381-1516. Consumers can purchase Planet Dog products online at http://www.planetdog.com, by calling Planet Dog or at retailers nationwide.

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