Press Release

PLANET DOG’S NEW LINE OF SHAMPOOS ARE EASY TO USE AND KEEP COATS CLEAN AND SMELLING FRESH NATURALLY

FOR IMMEDIATE RELEASE
Kristen Smith (207)761.1515 ext. 101
pdmedia@planetdog.com

Portland, ME (February 23, 2012) - Planet Dog has expanded its collection of award-winning and socially responsible products to include a new line of pet shampoos. The new Waterless 2-in-1 Shampoo, Oatmeal 2-in-1 Shampoo, Deodorizing Shampoo and Healing Shampoo are specifically formulated with blends of natural plant-derived ingredients. They can be used daily to keep dog, cat and ferret coats clean and smelling fresh naturally. They are puppy-safe and 100% guaranteed like all of Planet Dog’s products.

Planet Dog’s new Waterless 2-in-1 Shampoo conveniently turns bathing into an easy one-step process by offering a conditioning dry-wash formula made from a blend of naturally derived ingredients: coconut; coconut oil; oatmeal and almond extracts; and oatmeal and almond fragrances. Waterless shampoos are an emerging favorite, and our version contains no synthetic dyes and is easy to use. Just spray liberally onto a dry or damp coat, brush, rub or comb it in and then dry with a towel – no water or rinsing necessary.

The Oatmeal 2-in-1 Shampoo offers a soothing and conditioning blend of naturally derived ingredients: coconut; coconut oil; oatmeal and almond extracts; and oatmeal and almond fragrances. When applied to a wet coat, it forms a conditioning, easy-to-rinse lather. The natural conditioners in the formula leave the coat soft and tangle-free.

Planet Dog’s Deodorizing Shampoo is also naturally derived from coconut and coconut oil, but it also utilizes a blend of odor-neutralizing compounds that bond with and neutralize malodor molecules, rendering them permanently undetectable. The deodorizing combination helps eliminate skunk and other tough odors.

The new Healing Shampoo was specifically formulated to relieve dry, itchy and irritated skin. It clams and soothes the skin and is an effective treatment for skin allergies, eczema and hot spots. It also includes naturally derived ingredients from coconut and is pH balanced with coconut oil and eucalyptus. Planet Dog refers to it as their “medicated” shampoo due to chloroxylenol (PCX), a highly effective and anti-microbial active ingredient that helps treat common skin irritations.

The Oatmeal 2-in-1 Shampoo, Deodorizing Shampoo and Healing Shampoo are sold in 16-ounce and one gallon recyclable containers. The Waterless 2-in-1 Shampoo is only available in the 16-ounce size. Retailers and groomers can place an order at http://www.planetdogretailer.com or by calling Planet Dog toll-free at 800-381-1516. Consumers can purchase them online at http://www.planetdog.com, by calling Planet Dog or at retailers nationwide.

Sit. Speak. Act.®

Planet Dog is proud to donate 2% of every purchase to the Planet Dog Foundation (PDF) to support canine service programs nationwide. Since January 2006, PDF has given away more than $850,000 in cash grants and in-kind product donations to help more dogs help more people in need. In addition, PDF receives 100% of the profits from its best-selling Orbee-Tuff® Glow for Good Ball. http://www.planetdogfoundation.org

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