Press Release

PLANET DOG'S PUPPY TOY COLLECTION GETS BRIGHTER

FOR IMMEDIATE RELEASE
Kristen Smith (207)761.1515 ext. 101
pdmedia@planetdog.com

Portland, Maine (September 8, 2011) – Planet Dog is proud to announce the arrival of bright, new colors for their Orbee-Tuff® Toys for Pups, a collection that was designed for puppies of all sizes up to 10 months of age. By using materials, shapes and sizes developed specifically to encourage and complement natural puppy behavior, Planet Dog's assortment of puppy toys are perfect for this important life stage of canine development.

Backed by Planet Dog's 100% guarantee and socially responsible mission, puppy parents can't go wrong with these toys designed with their new family members in mind. The collection consists of Orbee-Tuff Toys for Pups that feature a softer, more pliant and more soothing formula of Planet Dog's award-winning Orbee-Tuff material that performs best for developing jaws and teeth. The line also includes a Squeaky Baby Blanket Buddy, a fleece toy that mimics the timeless, ultra-soft baby blanket material that babies and parents love so much.

Orbee-Tuff Toys for Pups

The Orbee-Tuff Toys for Pups collection is made up of Orbee-Tuff Orbos® with Treat Spots® for Pups and Orbee-Tuff Bones for Pups. All Orbee-Tuff Toys for Pups come in Big Pup and Lil’ Pup sizes. The Orbos feature new, two-color combinations: purple/teal and teal/pink. The Orbee-Tuff Bones for Pups come in new solid colors: purple; teal and pink.

Like all of Planet Dog's toys made from Orbee-Tuff, the new puppy versions are buoyant, bouncy, mint-scented, recyclable and made in the U.S.A. They are also non-toxic and can be rinsed clean. And since puppies gnaw to soothe teething pain, the special formula they are made with can be chilled or frozen for extra soothing relief. They are also great for crate training. Young puppies can easily get a grip on them and, when stuffed with treats like Planet Dog's all-natural EATS, they offer a great distraction and stress reliever.

"We set out to develop a line of toys to introduce pups to Orbee-Tuff early in life but because pups have different chewing needs than adult dogs, we needed to make some minor tweaks to the formula," says Kristen Smith, Planet Dog's Brand Ambassador.

"Orbee-Tuff for Pups is every bit as durable, and as tear and puncture resistant as the original Orbee-Tuff material, we just made the toy’s chewing surface a little softer and more pliable – just right for the soft teeth and developing jaws of pups," adds Smith.

Squeaky Baby Blanket Buddy

The Squeaky Baby Blanket Buddy consists of well-constructed fleece that is downy soft for a comforting nuzzle. The nappy fabric easily takes on the scent of the pup’s parent giving puppies additional comfort. For more rambunctious puppy play, they feature reinforced seams and higher pitched, double-bellow squeakers. The cream colored Squeaky Baby Blanket Buddy is offered in a classic, extra soft baby blanket material in two sizes for Big and Lil' Pups.

"Our puppy collection is not just cute, it is also extraordinary and socially responsible," says Smith. "People buy our products because of how they look, but they purchase Planet Dog again because of their value and durability, and because every purchase supports our social mission," adds Smith.

Like all of Planet Dog's products, they are covered by the company's 100% satisfaction guarantee. Consumers can buy them online at http://www.planetdog.com, by calling Planet Dog toll-free at 800-381-1516 or at retailers nationwide. Retailers can also call to purchase them or place an order online at http://www.planetdogretailer.com.

Sit. Speak. Act.

Planet Dog is proud to donate 2% of every purchase of every Planet Dog product to the Planet Dog Foundation (PDF) to support canine service programs nationwide. PDF provides cash grants to programs throughout the country that train, place and support dogs who help people in need. Since January 2006, PDF has given away more than $750,000 in cash grants and in-kind product donations. For more information and a full list of programs and grantees, please visit http://www.planetdogfoundation.org.

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