Press Release

PLANET DOG RECEIVES 2011 SMALL BUSINESS OF THE YEAR AWARD

FOR IMMEDIATE RELEASE
Kristen Smith (207)761.1515 ext. 101
pdmedia@planetdog.com

Portland, ME (November 22, 2011) - Planet Dog (http://www.planetdog.com) is proud to announce that it is the recipient of the 2011 Small Business of the Year Award from the Portland Development Corporation. The award will be presented at the City of Portland's Sixteenth Annual Business Awards Presentation taking place on Wednesday, November 30th from 4:30pm - 6:00pm at Ocean Gateway.

In addition to Planet Dog's 2011 Small Business of the Year Award, the Portland Development Corporation (a quasi municipal corporation of the City of Portland that creates and fosters economic development within the city), will also present two other business awards. The Greater Portland Convention & Visitors Bureau will receive the 2011 Economic Development Achievement Award and the Via Agency will receive the 2011 Business of the Year Award. All three are being recognized for playing a major role in developing Portland's economic vitality.

Planet Dog has evolved into an award-winning and well respected pet industry leader with proven values-based initiatives that bring people and dogs together for fun and mutual support. They "romp the romp" by: supporting their local community; keeping the tails of their "pack" wagging with a progressive and family-friendly work environment; creating an array of non-toxic and recyclable products that produce virtually no waste; providing financial resources to those in need; and educating consumers about canine-related issues.

"We are extremely proud that our commitment to leading a values-based business and our community is being recognized by the City of Portland," says Stephanie Volo, Planet Dog's Top Dog and President. "As a small company doing big things, our goal has been and will always be to improve the world around us by giving back to our community, our workforce and the environment," adds Volo.

Planet Dog has played an instrumental role in the redevelopment of Portland's Bayside neighborhood, a former industrial area, into a livable, walkable and vibrant urban greenway. Planet Dog is helping to preserve local romplands and create new green space. As a Corporate Sponsor, Planet Dog has donated $101,000 to support the Bayside Project as well as 101 dogwood trees planted along the new Bayside Trail.

The Planet Dog Foundation (PDF) is the philanthropic arm of Planet Dog, the globally recognized designer and developer of innovative, high-quality and award-winning dog products that enhance the lifestyle people share with their canine companions. Planet Dog is proud to donate 2% of all purchases of Planet Dog products to the Planet Dog Foundation. PDF provides cash grants to programs throughout the country that train, place and support dogs helping people in need.

Since 2006, PDF has contributed over $800,000 dollars in cash and in-kind product donations to exemplary canine service programs. Most recently, PDF awarded more than $68,000 in grants to ten non-profits in Maine and beyond in celebration of 10 years of giving.

The Therapy Dog Program at Maine Medical Center received a $10,000 PDF grant to help fund its program for the next three years. For more information and a full list of programs and grantees, please visit http://www.planetdogfoundation.org.

"There is great need for funding to support service dogs and the amazing ways they are helping children and adults in Maine and across the country," says Kristen Smith, the Executive Director of the Planet Dog Foundation. "The PDF grants are helping children and adults with physical and developmental disabilities; incarcerated men and women; injured service members; at-risk youth; natural disaster survivors and many more people in need," adds Smith.

In addition to PDF, the company is also well known for creating the "best dog ball on the planet" out of their signature recyclable and non-toxic Orbee-Tuff? material. The Orbee Ball was the springboard for Planet Dog's reputation as a strong proponent of responsible manufacturing and product safety. All of Planet Dog's Orbee-Tuff products are proudly made in the U.S.A. and the company has received numerous accolades from editors at leading pet consumer and trade publications over the years including Editor's Choice Awards as well as many Top New Product Awards.

"The Orbee Ball has put a wag in thousands and thousands of tails", says Smith. "And thanks to it success we have been able to raise crucial funds to help service dogs across the country help more children and adults in need," adds Smith.

Planet Dog has also received several other awards including the Maine Governor's Award for Business Excellence, Outside Magazine's Best Places to Work and Fast Company Magazine's Champion of Innovation. The Planet Dog Company Store in Portland was also recognized by Yankee Magazine as the Best Store to Woof About and named to FIDO Friendly Magazine's 50 Best List.

Planet Dog's products can be found at over 3,000 retailers nationwide (notable customers include L.L. Bean, Target and Life is Good). They also have a retail business, which includes their Company Store on Marginal Way in Portland and consumer and trade e-stores at http://www.planetdog.com and http://www.planetdogretailer.com.

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